Checkout TrackingSM was created by The NPD Group, the long-established research leader in general merchandise, foodservice, and food consumption.
That lineage endows Checkout Tracking with the ability to combine the unprecedented levels of detail in the data with the unsurpassed expertise of NPD’s research capabilities and
- NPD tracks more than a trillion dollars in consumer spending through the collection of retail point-of-sale data, consumer surveys, and receipt harvesting.
- NPD is viewed by clients, media, the financial community, and others as the authority on market size and trends in the industries.
- NPD’s people are known for their experience and knowledge, and a commitment to the industries they serve. They are sought after to interpret and anticipate consumer and retail trends.
- The world’s most successful brands turn to NPD for broad and deep information on what is selling, who is buying, and the why behind the buy.
- NPD’s world-renowned data scientists benchmark Checkout Tracking’s findings and analyses against NPD’s established data of record, using industry-standard hierarchies.